Bfree

Client

Year

Deliverables

Bfree has a huge range of simple and innovative baby products.
I started this project by asking mothers how they searching information about products they boat, one half say that they calling the customer support and the other half says they using google. The “Google Mothers” was the group of users we decided to characterise and explore on the early stages of the UX process and eventually became the base for all future design of this site.